Moreover, it is estimated to improve over the years by earning not only usage fees but also additional revenue from food and beverage services offered in PC bangs. The sales revenue of PC bangs in South Korea has continuously grown. On top of that, other reasons to visit PC bangs are to play games with high-end PCs or to take advantage of exclusive rewards and events. Furthermore, due to its open spatial structure, PC bangs have a role as a social venue for Koreans to spend time with friends or colleagues. Nowadays, it provides high-end gaming equipment as well as a fast internet connection and serves as a hotspot for South Korean gamers. PC bang culture PC bang is a LAN gaming center that emerged from internet cafes. This was followed by FIFA Online 4, with around 14.3 percent of total usage time. In July of 2023, around 37.5 percent of the total playtime of games played in PC bangs in South Korea was spent playing League of Legends. Leading games in PC bangs in South Korea July 2023
Luxury brands like Dior and Coach have also launched their marketing campaignson the short video app. The most successful Douyin livestreamers can generate over 200 billion yuan of sales revenue in a month. Li Jiaqi, who used to be the fifth most-followed influencer on Douyin, has been using the platform to promote various beauty products. The move has strategically migrated Musical.ly’s large teenage userbase in the United States and Europe to TikTok, bringing the latter to the top of global social media.ĭouyin has also become an important platform for e-commerce and marketing. After Douyin’s success, ByteDance acquired the lip-sync app Musical.ly in 2017. In less than three years, the app had reached 250 million daily active users in the Chinese market. Introduced by ByteDance in China in 2016, Douyin created a new digital phenomenon in the short videos space.
The third place went to Ares Cheng and his wife Yan Zhen.ĭouyin, literally meaning “shaking sounds” in Chinese, is the sister app of TikTok. Half Past Six of Chen Xiang, a family-style situation comedy directed by Chen Xiang took the second spot with 69 million followers. Most-followed influencers on Douyin in China 2023Īs of August 3, 2023, Yang Ge, also known as Crazy Xiaoyangge, was the most popular influencer on Douyin with 116 million fans.
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