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In turn this trend implies a different operation of intellectual property rights where alienation rather than exclusion is significant, and a different operation of artificial scarcity with respect to cultural goods, where their free circulation is not necessarily antithetical to profit.ERC721, a standard for non-fungible tokens pioneered by CryptoKitties, is the new standard on the block, somewhat less well understood than the more mature ERC20. Through discourse analysis of the patents and whitepapers of start-ups who are working to cryptographically secure art this paper argues that the aim of limited editions on the blockchain is not usually to institute a new form of digital rights management but rather to create new kinds of digital assets. For others it suggests the possibility of stronger forms of digital rights management going forward that may negatively impact digital culture. For some, blockchain technologies suggest an opportunity for artists to protect their work from misuse and expropriation. This paper examines the use of the blockchain to create limited editions of digital art with a particular focus on the business models of two companies: Monegraph and Ascribe. In turn, this trend implies a different operation of intellectual property rights with respect to digital culture, one where alienation rather than exclusion is significant, and a different operation of scarcity with respect to digital cultural goods, where their free circulation is not necessarily antithetical to profit. However, this article argues that the aim of limited editions on the blockchain is not usually to institute stronger restrictions over use or a new form of digital rights management but rather to create new kinds of tradable digital assets. For others, it suggests the possibility of stronger forms of digital rights management, going forward, that may negatively impact digital culture. For some, the development of blockchain technologies and smart contracts suggests an opportunity for artists to protect their work from misuse and expropriation. This article examines the use of the blockchain to create limited editions of digital art with a particular focus on the business models of two companies: Monegraph and Ascribe.